Icebreaker is not a fashion company. They like to be relevant, but if they’re too ‘right now’ it will probably be over by the time you wear it. They want your clothing to be relevant in your wardrobe for many seasons.
Icebreaker is the polar opposite of fast fashion. Through high quality performance their goal is to thrive in your wardrobe and during your activities for many seasons.
Their clothes transcend single usage – they make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.